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Alex Kopilow
Alex Kopilow

With over 12 years of experience, Alex Kopilow is a passionate and creative digital marketer who thrives on developing and executing innovative and impactful campaigns for sports teams and Fortune 500 brands. Most recently, he's led digital partnerships for teams in the NBA, NHL, and MLB driving millions of dollars in new revenue.

Bryson's Latest Sponcon Must Be Studied

Oct 15, 2026

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7 min read

Bryson's Latest Sponcon Must Be Studied

83.5M views, but the trend tells another story

Alex Kopilow
Alex Kopilow
The Panthers Trolled Analysts To Sell Tea

Oct 12, 2026

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3 min read

The Panthers Trolled Analysts To Sell Tea

How Carolina turned an upset into sponsor sales

Alex Kopilow
Alex Kopilow
2026 NHL Sponcon Scouting Report

Oct 8, 2026

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8 min read

2026 NHL Sponcon Scouting Report

80+ posts for digital partnership inspiration

Alex Kopilow
Alex Kopilow
Visa Doubles Down on F1 Social Shows

Oct 5, 2026

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3 min read

Visa Doubles Down on F1 Social Shows

Plus, nine sponsored content ideas worth stealing

Alex Kopilow
Alex Kopilow
Akron Turned Virality Into Revenue

Oct 1, 2026

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9 min read

Akron Turned Virality Into Revenue

How a viral ticket promotion became a sponsor-ready platform

Alex Kopilow
Alex Kopilow
Was Max vs. 100 Worth the Hype?

Sep 24, 2026

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9 min read

Was Max vs. 100 Worth the Hype?

We analyzed 633 posts to find out

Alex Kopilow
Alex Kopilow
2026 NFL Sponcon Scouting Report

Sep 17, 2026

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10 min read

2026 NFL Sponcon Scouting Report

80+ posts for digital partnership inspiration

Alex Kopilow
Alex Kopilow
The Best Partnerships Hire Is In Social

Sep 10, 2026

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10 min read

The Best Partnerships Hire Is In Social

Your path to more digital revenue may already be on staff

Alex Kopilow
Alex Kopilow
Adobe's Best Sponcon Has No Logo

Sep 3, 2026

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8 min read

Adobe's Best Sponcon Has No Logo

How MLB makes the product worth watching

Alex Kopilow
Alex Kopilow
Why You Aren't Selling More Digital

Aug 27, 2026

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10 min read

Why You Aren't Selling More Digital

How your workflow is costing you sponsorship revenue

Alex Kopilow
Alex Kopilow
Why QR Code Sweepstakes Keep Underperforming

Aug 20, 2026

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9 min read

Why QR Code Sweepstakes Keep Underperforming

New data reveals what drives participation, opt-ins, and conversions.

Alex Kopilow
Alex Kopilow
Who Won NBA Schedule Release?

Aug 14, 2026

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8 min read

Who Won NBA Schedule Release?

Every team analyzed: the best videos, sponsorship trends, and strategies.

Alex Kopilow
Alex Kopilow
NASCAR Cracked The YouTube Code

Aug 6, 2026

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9 min read

NASCAR Cracked The YouTube Code

Original programming, smart distribution, and seamless sponsorship

Alex Kopilow
Alex Kopilow
Dropbox's F1 Sponcon Got 828x Views

Jul 30, 2026

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9 min read

Dropbox's F1 Sponcon Got 828x Views

The playbook for turning attention into action

Alex Kopilow
Alex Kopilow
The World Cup Sponsor Everyone Ignored

Jul 23, 2026

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9 min read

The World Cup Sponsor Everyone Ignored

The activation strategy everyone should be studying

Alex Kopilow
Alex Kopilow
NHL Schedule Release: The Numbers Are In

Jul 17, 2026

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8 min read

NHL Schedule Release: The Numbers Are In

Sponsorship stats and smart plays you missed

Alex Kopilow
Alex Kopilow
The Sponsored Content KPI Everyone Gets Wrong

Jul 9, 2026

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8 min read

The Sponsored Content KPI Everyone Gets Wrong

The right metric is chosen during discovery, not reporting

Alex Kopilow
Alex Kopilow
FIFA Cracked Sponsored Content

Jul 2, 2026

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10 min read

FIFA Cracked Sponsored Content

Ten World Cup activations worth stealing

Alex Kopilow
Alex Kopilow
The $0 Deal-Closer Sales Teams Ignore

Jun 25, 2026

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8 min read

The $0 Deal-Closer Sales Teams Ignore

The one intro that costs nothing and changes everything

Alex Kopilow
Alex Kopilow
What The Nike vs adidas Debate Missed

Jun 18, 2026

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10 min read

What The Nike vs adidas Debate Missed

The creative coverage overlooked the distribution battle

Alex Kopilow
Alex Kopilow
EA's Smartest Madden Launch Yet

Jun 11, 2026

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9 min read

EA's Smartest Madden Launch Yet

How EA refined its cover-athlete playbook for Caleb Williams.

Alex Kopilow
Alex Kopilow
The NHL's Most Valued IG Post Was Sponsored

Jun 4, 2026

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10 min read

The NHL's Most Valued IG Post Was Sponsored

Why a sponsored activation outperformed everything else

Alex Kopilow
Alex Kopilow
WhatsApp Broke Brand Rules

May 28, 2026

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7 min read

WhatsApp Broke Brand Rules

How Arsenal partners prepared for the title

Alex Kopilow
Alex Kopilow
Your Sponsored Content Is Trash

May 21, 2026

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10 min read

Your Sponsored Content Is Trash

28 rules for sponcon fans actually watch.

Alex Kopilow
Alex Kopilow
The Best NFL Schedule Release Night in Years

May 15, 2026

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7 min read

The Best NFL Schedule Release Night in Years

The trends and creative plays you missed.

Alex Kopilow
Alex Kopilow
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Sponcon Sports

Sponcon Sports

The twice-weekly playbook for sports digital partnerships, read by 5,000+ industry professionals. Original analysis, creative sponsorship examples, and practical strategies to turn content into commercial value.


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