Sponcon Sports is a digital partnership consultancy led by Alex Kopilow, an award-winning sponsorship marketer who has built and run digital partnership systems for NBA, NHL, and MLB organizations.
Alex works directly with sports organizations and brands to fix undervalued or overlooked digital inventory — installing the systems, workflows, and valuation logic required to turn digital into a reliable, scalable revenue engine.
Over 4,500 sports industry professionals worldwide subscribe to Alex's weekly newsletter to learn how modern sponsored content actually drives revenue at the team and league level.
Results
27% year-over-year digital revenue growth at the New York Mets, including the largest digital deal in team history.
62% year-over-year digital revenue growth at the Chicago White Sox through improved packaging, pricing, and strategy.
6x digital sponsorship inventory expansion in a single month for the New York Knicks and New York Rangers, unlocking new revenue opportunities for both prospects and existing partners.
Who This Is For
Sponcon Sports works with organizations both inside and outside North America:
Professional sports teams and leagues — especially those facing aggressive season-by-season revenue targets without the internal systems to support them
College athletic departments — navigating new revenue models, NIL, and multimedia rights structures
Governing bodies and federations — managing digital partnerships across multiple properties and competitions
Brands active in sports sponsorship — looking to maximize the commercial value of their digital partnerships, NIL activations, and content strategies
Primary contacts are typically Heads of Partnerships, Chief Revenue Officers, Chief Operating Officers, and brand-side marketing and partnership leads. Engagements often extend to Heads of Content, Creative, and Marketing to ensure digital partnerships are both sellable and executable.
This work is designed for organizations facing aggressive revenue targets without the internal bandwidth or systems to support them.
The Problem We Solve
Most organizations don't struggle because they lack ideas.
They struggle because digital inventory is undervalued, inconsistently sold, and disconnected from how content teams actually operate.
Common symptoms include:
Digital assets that exist but aren't clearly defined or priced
Sales and content operating in silos
Digital commitments finalized without delivery input
Performance guarantees that outpace reality
Burnout quietly dictating what gets sold — and what doesn't
The result: digital gets pitched less at the exact moment revenue targets are rising.
How the Work Is Structured
Every engagement is scoped to fit the organization's calendar, goals, and starting point. Most begin in one of three ways:
Workshop
A focused, high-impact session for teams that want to pressure-test their digital partnership approach, align sales and content, and walk away with a clear action plan. Typically completed in four to six weeks.
Diagnostic & Revenue Roadmap
A structured audit of your current digital partnership ecosystem — inventory, pricing, workflows, and commitments — delivering clear visibility into what's undervalued, overpromised, or quietly broken, plus a prioritized roadmap tied to upcoming sales seasons. Most engagements begin here.
Full System Build
A multi-phase engagement to design and install a complete digital monetization system: inventory, valuation framework, rate card, internal workflows, cross-team alignment, and embedded sales support. Scoped to the organization's size, calendar, and revenue goals.
Built for the Sports Calendar
Sports revenue doesn't move in a straight line, it moves by season. Sponcon Sports is designed to operate alongside that reality:
During the season: embedded support on active deals, renewals, and delivery
Before sales season: inventory, valuation, and packaging built ahead of pressure
Playoff prep: high-impact, premium digital inventory ready to go
Offseason: rightsizing deals, fixing what broke, and rebuilding for the next cycle
When teams are focused on today, Sponcon Sports works on what’s next.
What Organizations Get
Revenue Confidence: clear rules for pricing, packaging, and performance
Operational Relief: fewer last-minute scrambles and unrealistic commitments
Stronger Digital Sales: inventory that actually gets pitched
Healthier Teams: systems that reduce burnout instead of creating it
Capability That Lasts: frameworks teams can operate independently
Let’s Talk
Sponcon Sports works with a limited number of organizations at a time to ensure hands-on, high-impact support aligned to the sports calendar.
If you’re facing aggressive revenue targets and need digital partnerships to perform, book a free 30-minute intro call or reach out directly via email.
