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Sponcon Sports Mad Libs Brief
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1.
What is the brand category or industry of focus? Please provide at least one (1) specific brand from that category or industry.
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2.
What sport should I focus on? Please provide at least one (1) professional league and a corresponding team. You don't need to pick a team you work for.
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3.
What are the brand's goals (e.g., awareness, consideration, conversion, etc)? Please provide up to three (3) goals. How will success be measured (KPIs)?
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4.
Is there any other information you'd like to provide?