Better Content. Smarter Partnerships. More Revenue.
Sponcon Sports is a free, twice-weekly newsletter breaking down the best sponsored content in sports, the strategies behind it, and what the rest of the industry can learn from it.
Whether you're selling sports partnerships, developing brand campaigns, or creating content for fans, the goal is simple: Help you build digital partnerships that deliver real value for brands, rights holders, and audiences.
Who Should Subscribe?
Sponcon Sports is written for professionals across the sports industry, including:
Teams, leagues, and rights holders looking to unlock more revenue from their digital platforms.
Brands and agencies seeking stronger creative integrations and greater value from their sports partnerships.
Content and social media professionals working to create sponsored content fans actually want to engage with.
Students and aspiring sports business professionals interested in learning how successful digital partnerships are developed and executed.
What You'll Get
Every Monday and Thursday, I share real-world examples, original analysis, and actionable strategies you can apply to your own work.
From identifying new sponsorship opportunities and developing creative concepts to pitching, activating, and measuring partnerships, Sponcon Sports covers the entire digital sponsorship process.
You'll find:
Sponsored content case studies: A closer look at the campaigns, integrations, and creative ideas that stand out across sports.
Commercial strategies: Practical guidance on identifying inventory, packaging opportunities, building pitches, and generating revenue.
Industry trends and inspiration: Emerging content formats, evolving platforms, and creative ideas worth borrowing.
Actionable resources: Frameworks and processes you can use to develop, activate, and evaluate digital partnerships.
Three Reasons to Subscribe
⌚ More Time
You don't have to spend hours searching for great ideas or figuring out what's working across the industry. I do the research, identify the standout examples, and explain what makes them effective.
💰 More Money
Discover ways to generate new digital sponsorship revenue, maximize the value of existing inventory, and create stronger partnerships that help brands achieve their objectives.
❤️ More Engagement
Great sponsored content should add to the fan experience, not interrupt it. Learn how brands, partnership teams, and content creators can work together to develop integrations audiences actually want to watch, read, and share.
Who's Behind Sponcon Sports?
I'm Alex Kopilow. I've spent my career developing and monetizing digital partnerships for organizations including the New York Mets, New York Knicks, New York Rangers, and Chicago White Sox, helping grow digital revenue by as much as 62% in a single year.
That experience taught me that some of the biggest opportunities in sports partnerships sit at the intersection of content, commercial strategy, and collaboration.
Through Sponcon Sports, I share what I've learned, highlight creative work happening across the industry, and explore how organizations can turn great content into meaningful partnership value.
Join more than 5,000 subscribers learning how to build better digital partnerships.
New editions every Monday and Thursday at 10 AM ET.
